8 Things Your Salon Website Must Have Before Launch.

You've spent months researching the perfect location for your new salon, hiring the best stylists and receptionists in town, and stocking an impressive inventory of products. But if you're not prepared to market yourself online properly, no one will ever know about all these things. Your website is your business' first impression, so it's important that it has all of the right elements— and no fluff. Here are 8 things you salon website must have including key features that every salon website should have before launch.

Your website is your business’ first impression, so it’s important that it has all of the right elements—and no fluff.

Here are 8 things your salon website must have before launch:

1. A Great Domain Name.

A great domain name is essential for any business website. The domain name is the first thing people see when they visit your site, so it sets the tone for everything else on your site and could potentially affect how many people decide to convert into clients. If a visitor sees a poorly-chosen or offensive domain name, they may not want anything to do with your business.

In order to choose a good domain name, there are a few things you should consider:

  • Choose something that matches your brand (for example, if you own a beauty salon named “Caro’s”, then “carosbeauty” or “carosbeautysalon” would be appropriate). This makes it easier for customers who already know about you or have heard of you through word-of-mouth advertising in the area.

  • Make sure it’s short and easy to type in order to increase search engine optimization rankings (SEO).

  • Make sure it’s easy enough that people will remember exactly what kind of service they offer after typing it into Google search results page – this increases conversion rates significantly!

2. An Easy-To-Navigate Design.

A great domain name is essential for any business website. The domain name is the first thing people see when they visit your site, so it sets the tone for everything else on your site and could potentially affect how many people decide to convert into clients. If a visitor sees a poorly-chosen or offensive domain name, they may not want anything to do with your business.

In order to choose a good domain name, there are a few things you should consider:

  • Choose something that matches your brand (for example, if you own a beauty salon named “Caro’s”, then “carosbeauty” or “carosbeautysalon” would be appropriate). This makes it easier for customers who already know about you or have heard of you through word-of-mouth advertising in the area.

  • Make sure it’s short and easy to type in order to increase search engine optimization rankings (SEO).

  • Make sure it’s easy enough that people will remember exactly what kind of service they offer after typing it into Google search results page – this increases conversion rates significantly!

3. A Portfolio Of Your Work.

A portfolio of your work is a must. This is one of the most important parts of your website, as it shows potential clients what you can do for them and what to expect if they choose to visit your salon. 

Simply show some before-and-after photos of clients who were happy with their hair cut or beauty treatment. If you have an existing clientele that regularly sees you for appointments, create a gallery page so they can share photos from their sessions with friends on social media (and impress them!).

4. An Option To Schedule Or Book An Appointment Online.

  • Make it easy for clients to book appointments.

  • Your online appointment booking system should be simple, intuitive, and user-friendly. In fact, the whole point of your website is to make things easier on everyone involved—you want people who need your services to know that you’re available when they want them (and you want them in the first place), and you want clients who already like what they’ve experienced at your salon or spa already to feel comfortable returning because of how seamless the whole process is.

  • Don’t let anyone down by making the booking process difficult or confusing; if someone wants an appointment with you, give them one!

5. Links To Social Profiles.

Social media is a powerful tool, and it’s one you should use to promote your salon. Here are some ways you can use social media to help grow your business:

  • Use Facebook to advertise special deals.

  • Share industry articles and news on Twitter.

  • Respond to comments by customers on Instagram about your services or products.

6. A Way To Collect Emails.

  • How do you collect emails?

  • Why is this important?

Emailing clients is one of the most effective ways to stay in touch with them throughout their journey with your salon. Emails help you promote new products, services, and promotions while following up on appointments and other reminders. Beyond that, they’re also a great way to find out what customers like or don’t like about their experience at your salon—and how you can improve in the future!

7. Information About Your Services.

The benefits and results of each service you offer should be listed prominently on your site. In addition, describe what makes your services unique and why people should choose you over other salons in the area. If there’s one thing we’ve learned from our years of experience, it’s that people want to know upfront how much things are going to cost them before they even consider going through with a purchase. Include prices for all services offered so that decision-making is easy and painless—and make sure they’re clearly displayed!

Finally, make sure you go through every single one of these points before launching your salon website. You don’t want any last-minute hiccups or time spent fixing mistakes once it goes live (that’s where we come in).

8. A Selection Of Client Reviews.​

Client reviews are an easy way to demonstrate your expertise and show off the best of what you have to offer. They allow potential clients to see, in their own words, how much they enjoyed working with you, which is often more effective than trying to convey it yourself. Review sites like Trustpilot and Google Reviews can also help you stand out from competitors by encouraging customers to give feedback about their experience at your salon or spa.

If you want client reviews on your website but don’t have any yet (or none that are recent enough), ask around! Use personal connections or social media platforms like Facebook and Instagram as opportunities for people who’ve used your services in the past few months—and maybe even those who didn’t—to let others know what they think about them

Conclusion

We hope that our list has given you some inspiration on how to make your salon website a success. Remember to keep it simple and easy-to-use, so that people can find what they need quickly. The more focused the design is on their needs (and not yours!), the better your chance of getting them through the door in person one day soon!

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The new website reflects my new brand, and I love the new treatment menus which give a lot of great information to my customers. The BeautyHQ team continues to support me as I change and adapt the website alongside my business.

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