Finding new clients for your salon.

You’re a salon owner and you want to find new clients. You could go out to the local hair shows, reach out to other local salons or call up your favourite celebrity stylist and ask them to send you some clients (if only!). But what if there was an easier way? Well, there is!

In this article, we’ll discuss some of the ways you could use to attract new clients to your business

Get social.

Social media is a powerful tool for salon owners and stylists to market their services. It’s free, it gets you in front of new clients and it allows you to share your work with the world.

Take advantage of this opportunity by creating a Facebook page, Instagram account and Twitter account for your salon. Use hashtags like #salonlife, #hairdressersofinstagram and #hairstylistsofinstagram to get noticed by people who are looking for salons or stylists in their area. For example, if you’re located in Toronto, Canada then use #hairdressersoftoronto hashtag when posting pictures on social media so that people can see what other salons near them are doing too! You could even get featured on our site if we like the look of it!

Give them something for free.

  • Give them a free consultation.

  • Give them a free haircut.

  • Give them a free manicure or pedicure, but only if the person is of age to consent to receiving said manicure or pedicure.

  • Give them a free blow dry or straightening (depending on hair type). A blowout is just as much about making your client feel good as it is about giving her glossy locks!

  • Offer up some spa treatments—manis and/or pedis are always in style, but so are facials, massages (whatever kind they like), waxing… you get the idea!

Advertising

Advertise online.

There are so many ways to advertise your salon online. You can use social media, search engines, and other websites to get new clients into your shop. Let’s look at some of the most effective places you can use to find new customers:

  • Facebook Ads

  • Instagram Ads

  • Pinterest Ads

  • Google Adwords

  • YouTube ads

  • Twitter ads

  • LinkedIn ads

Facebook Ads Facebook is the most popular social media site in the world. It has over 2 billion users, and a lot of those people use Facebook to shop for things they need and want. You can use Facebook ads to target these potential customers and show them what you have to offer. With this method, you can create an ad that appears in their newsfeeds or on other parts of the site where they might see it.

The ad will be linked to your page, so when they click on it they’ll be taken to your website. You can also create an ad that shows up in their email inboxes or send them text messages encouraging them to visit your salon.

Use email marketing.

Email marketing is a great way to connect with potential clients and build relationships with them. You can use email marketing as a way to promote your salon business, too!

If you have a salon website, make sure that it’s easy for people to sign up for your mailing list so they can get information about upcoming events and promotions. After someone signs up (or opts in), send them an email asking if they would be interested in receiving regular updates from your business. Then deliver on that promise by sending out one or two emails per week highlighting special offers, tips on how to style their hair better or ways they could improve their health through better nutrition at home using recipes from the cookbook you published last year after winning one of those awards from “Food Magazine” magazine…

When you send out regular emails, make sure that you include an opt-out link so people can easily unsubscribe from your mailing list if they no longer want to receive updates from your business.

Network with other local businesses.

  • Create a list of local businesses that you think would be interested in your services.

  • Contact the owners of those businesses and ask for a meeting to discuss the types of services you offer, how they can benefit from working with you, and any referrals they may have for new clients.

  • Offer to help them with their marketing efforts by creating flyers or banners with their logo on them.

This is an easy way to get your name out there, and it will create a relationship between the two of you that can lead to future business.

Networking

Marketing your salon business doesn’t have to be expensive.

You can begin marketing your salon business for free.

  • Start with social media. Be sure to have a Facebook and Instagram account for your business, and use them frequently. While you’re at it, set up an online presence on Yelp and Google My Business as well. These platforms will help get the word out about what you offer, who works there, and how customers can contact you or make appointments online.

  • Give something away! You don’t need to spend money on advertising when there are plenty of ways to get new clients through giveaways and promotions:

o Giveaways can be simple (such as free manicures) or elaborate (such as a spa day giveaway). It all depends on what kind of budget you want to work with—and whether or not the prize is worth it!

o Set up a loyalty program. Ask customers to sign up for your salon’s email list and send them discounts or coupons on their birthdays, anniversaries, and other special occasions. o Offer free online appointments as an incentive for new clients.

Social Media

Conclusion

You don’t have to spend a lot of money on marketing your salon. We hope that the tips in this article will help you find new clients for your business without breaking the bank.

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