Is your salon website making you bookings?

Your salon website is a critical part of your business. You need it to attract and retain clients, grow your brand, and get new customers. But the reality is that most salons don't have an optimised website. And most salon owners, clinic managers or suppliers can feel like they are spending a lot of money with very little return. Then there is the build it for free option, where the site is always half finished, and not quite how you wanted it to look or feel for your business.

In this article we’re going to discuss why your salon or beauty business needs a website, what ROI is, and why you need a website to work hard for you. 

Why do salons need websites?

There are many reasons why salons need websites. Here are some of the most important ones:

  • To increase revenue: Websites can help you get more customers through your doors. Potential clients will be able to browse your services and make appointments online, which cuts down on time spent making phone calls or having to visit a salon in person.

  • To increase customer loyalty: If a client comes back for more services after their first visit, they’re likely to continue as a regular client. The best way to keep them coming back is by giving them an easy way to book appointments online with your salon—and that’s exactly what a website does! A well-designed site makes it easier for clients to see what’s available without having to pick up the phone or go looking through old emails from one of their past stylists (or even worse—their ex).

  • To be found on search engines: It’s no secret that people use Google and other search engines when they’re looking for services like yours—and if you aren’t showing up in these results pages, then there’s no chance anyone will find out about how amazing your business really is! But don’t worry; with our help building out your website using SEO techniques (search engine optimization), we’ll make sure that everyone knows about it too!

What is return on investment (R.O.I)?

  • Return on Investment (ROI) is the value of your benefits compared to the cost of your investment.

    It’s important to understand that ROI often takes time, so don’t expect immediate results. You might be thinking: “How do I know if my salon website is making me bookings?”

    We have ways of showing of showing you that your website is generating you new business, and looking after your existing customers. Seeing that return on investment make its worth while

Nail Creation UK Website

What should be in your salon website?

Your website should have the following:

  • Services. This is where you can list all of your services, such as haircuts, colour services and beauty treatments like waxing. You should also include any other services that you offer, such as makeup or nail art design. If you don’t offer any specialties like these, no worries—you can still put them on the site so that clients know they’re available if they want them.

  • Pricing. Clients will be able to see what each service costs by clicking on the individual service listings in your menu bar (which we’ll talk about below). It’s important to note here that prices should be listed in both dollars and cents; this ensures that everyone quickly understands how much they’re paying without having to convert it into their own currency first!

  • Location information: The city/town where your salon is located; how far away from downtown or another major area within walking distance (this helps people who don’t have cars); hours of operation; contact information including phone numbers for both after-hours emergencies as well as basic scheduling inquiries during normal business hours – these are all things worth including!

Get a website that works 24/7 in the background, working hard to bring you new customers.

Your website is the most important marketing tool for any business. A good website is not just a place to put a few pictures of your salon and hope they sell themselves; it’s an opportunity to reach new customers, keep existing ones informed and help them book appointments or get in touch with you.

A good website will be actively working 24/7 in the background, serving up automated messages about your services and offers on social media channels like Facebook, Instagram and Twitter. The more people who see that content, the more likely they are to visit your website where they can book their appointment directly from their phone or tablet.


If you are looking for a website that works, then we have the perfect solution for you. We have created a salon website template that is mobile friendly and easy to use. It includes all of the features listed above and more! You will be able to customize it with ease and make it your own in no time at all.


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The new website reflects my new brand, and I love the new treatment menus which give a lot of great information to my customers. The BeautyHQ team continues to support me as I change and adapt the website alongside my business.

Emily -