What is a Salon Email List And Why do you Need One?

A salon email list is a database of clients and prospects, compiled with their emails and other contact information. A salon email list is an important part of your business because you can use it to market products and services to your target audience. It's also a way for you to stay in touch with clients about upcoming promotions or events at your salon.

In this article, we’ll discuss why you need a salon email list, how they work and what the best practices are when it comes to sending out emails that convert into sales!

Why do you need an email list?

You need an email list because it’s the most effective marketing tool and cost-efficient way to market.

Email is also the most measurable way to market, so you know exactly who’s reading your content and what they’re responding to. And because email isn’t one-way communication (you get feedback from your audience), it’s the most flexible way for brands and businesses to connect with customers.

How are salon email lists supposed to work?

Email lists are a great way to stay in touch with your customers. You can use them to build a personal relationship with your audience and improve customer service. Your email list is also an incredibly useful tool for promoting special offers and new products, as well as keeping them updated on the latest news about your business.

We’ve found that by offering our clients free or exclusive content via email, we’re able to generate more sales from existing customers than from new ones. And because that same content is being shared across Facebook, Instagram, Pinterest and Twitter it helps us reach new audiences too!

How do you capture emails?

There are many different ways to capture emails, and each method has its own pros and cons. The best way to decide on your strategy is by understanding what you want from a list and how you plan to use it.

  • Create a free email capture form. This is the most basic way of collecting emails, as it simply asks people for their email address in exchange for something appealing: an ebook, coupon code, etc. You could even just ask for their name if all you want is a contact list that’s not tied directly into your sales funnel (though don’t expect much accuracy).

  • Include an email sign up form on your website or blog post pages with pop-ups (a box that appears after someone scrolls past a certain point). A pop-up can be helpful if there’s something exclusive available only through signing up—for example, access to webinars or discounts/coupons exclusively offered through the email list itself—but they can also be annoying if used too often or without giving people any incentive at all!

  • Use landing pages instead of traditional landing pages like Facebook ads since these conversions are more likely to happen organically through organic search engine optimization strategies rather than paid advertising efforts alone.”

What to do with your email list?

  • You’ve created your email list, but what do you do with it? It’s all well and good to have a list of potential clients in front of you, but if you don’t know how to use that information properly then it can be just as useless as not having one at all.

    Before you send out any emails on behalf of your salon, there are some key things to consider:

    • You should always check that the customer has given permission for their details to be stored by the company sending them emails (e.g., your business). This can usually be done either by requesting consent via an online form or by checking a box when completing an order form or questionnaire. In many cases, this will simply be assumed – but it’s always worth double-checking!

    • Make sure customers are aware that they may receive marketing communications from other parties in addition to those sent directly from the company which collected their data (e.g., yourself). If they don’t want any third parties involved in their marketing efforts then make sure they opt out accordingly before signing up for any lists like this one!


Best practices for email marketing

With the right email marketing service, you can send emails to your clients and customers with ease. However, it’s important to follow a few best practices for getting the most out of your list:

  • Make it easy for people to sign up by adding an email signup form on your website or social media pages.

  • Use a professional email address that matches your brand or salon name so recipients know who they’re getting emails from.

  • Don’t spam people! The CAN-SPAM Act requires that you have permission from potential subscribers before sending them messages, so make sure you have consent forms signed before hitting send.

  • Keep in mind that mobile devices have smaller screens than desktop computers, so make sure any text is readable on different screen sizes (especially if you consider yourself part of the millennial generation).

Best practices for client follow up

The best way to follow up with clients is to send them a thank you email. This will help you make sure your customer knows how much you appreciate their business, and that you are grateful for the opportunity to work with them.

If your client has been in touch with you recently, but didn’t book an appointment, consider sending a reminder email asking if they’d like to reschedule their appointment. Don’t be pushy! Just send it once or twice—by this point, they should know what they want to do next. If they still don’t respond after that, leave them alone; there’s no sense in harassing someone who doesn’t want anything else from your salon!

If a client has booked another appointment with your salon (or even just signed up for newsletters), personalize their experience by sending them a follow-up email thanking them again and making sure they have everything they need before their next visit! Clients love when businesses take time out of their day just because each person matters—so show some love by doing something nice like this one last thing before going home at night!

Salon Email Lists could be the future of your business

Email marketing is the most effective way to stay top of mind with your customers. It allows you to connect with them in a more personal way than other forms of digital marketing, such as social media or targeted ads.

A great email list will keep you in touch with your clients without seeming too personal. This can help build trust between you and them, which will ultimately lead to more sales and better recommendations from their friends who see that they enjoy working with you!


Salon email lists are the future of your business. They’re an easy way to connect with clients, keep them engaged, and create repeat customers. When used properly, they can help you grow your salon in a variety of ways: from increasing traffic to converting sales. And if you’re wondering how much it will cost? There are many affordable email marketing services available on the market today


Latest Projects

Jacalyn James Beauty Education Website

The Boutik Salon

Logo & Rebranding
Website Design & Build
Booking System Integration

British Beauty Website

British Beauty Salon

Website Design & Build

Jacalyn James Beauty Education Website


Logo & Rebranding
Website Design & Build
Course Booking System

Youthful Aesthetics

Website Design & Build

British Beauty Website
The new website reflects my new brand, and I love the new treatment menus which give a lot of great information to my customers. The BeautyHQ team continues to support me as I change and adapt the website alongside my business.

Emily - British-Beauty.co.uk